CHANNEL 4 "10 YEARS YOUNGER"
Category: Program branding, main titles.
Branding for Broadcast.
Design and title animation for Channel 5 program 10 Years Younger in 10 Days. The concept was based on the studio set up for the final reveal of the makeover. The studio was filled with glass tube lighting, so the logo was built with that in mind. The other challenge was the length of the program title, which was a last minute change. The client loved the development of the logo and didn't want to change the style, we just needed to add "in 10 days". Of course that also meant retiming the title sequence. The project also involved replacing a clothing store logo in establishing shots to act as a fake store front.
Role: 3D Design and look development, animation.
Client: Channel 4
Agency: Sting
