CAMBRIDGE ASSESSMENT "ENGLISH"
Cambridge Assessment English is part of the University of Cambridge. Thieves Kitchen asked me to come up with a couple of branding approaches to help explain the the systems used to assess the progress of worldwide students learning English. The brief was to show the journey of English language learning. Two separate approaches were offered, the first was pure graphics, strictly adhering to brand guidelines. The second felt like more of a story of progress, scaling the steps of the Fitzwilliam Museum. The client chose the steps designs, feeling that it gave a sense of students moving forward in their learning, which remaining sympathetic to the CAE brand identity.
A mixed media approach. Live action and motion tacked graphic animations with a stop-motion feel.
Role: Design and development, tracking, asset production and animation.
Client: University of Cambridge
Agency and production: Thieves Kitchen
